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Target's new brand, Threshold …

Target will be launching a new home decor line this month called Threshold. Threshold will be replacing the Target Home brand with a whole new approach and style. The new line will encompass home furnishings, bedding, bath, rugs, table linens and kitchen textiles

The collection is full of texture and color and has a very English countryside feel, mixed in with some on-trend designs. The fall assortment is fresh and classic at the same time. As a graphic designer, they had me at the logo. 

How do I know all this? Last week I received an email from Target asking for my home address in order to send me a package of Target’s home fall assortment. Ummm, ok!

I waited one excruciating week to see what they would be sending me. Finally the day came. A large box arrived and here is what I found…

Herringbone frames

Fox Oblong Toss Pillow
“Welcome Home” Key Doormat

Felt Basket

Throw in Carry Case

Here are the items in some of their new homes…

All these pieces are fantastic additions to the style I already have within my home. I love that they mix in so seamlessly. How did they know I needed a new doormat for my freshly painted front door?

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