Target's new brand, Threshold …
Target will be launching a new home decor line this month called Threshold. Threshold will be replacing the Target Home brand with a whole new approach and style. The new line will encompass home furnishings, bedding, bath, rugs, table linens and kitchen textiles
The collection is full of texture and color and has a very English countryside feel, mixed in with some on-trend designs. The fall assortment is fresh and classic at the same time. As a graphic designer, they had me at the logo.
How do I know all this? Last week I received an email from Target asking for my home address in order to send me a package of Target’s home fall assortment. Ummm, ok!
I waited one excruciating week to see what they would be sending me. Finally the day came. A large box arrived and here is what I found…
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| Herringbone frames |
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| Fox Oblong Toss Pillow |
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| “Welcome Home” Key Doormat |
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| Felt Basket |
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| Throw in Carry Case |
Here are the items in some of their new homes…
All these pieces are fantastic additions to the style I already have within my home. I love that they mix in so seamlessly. How did they know I needed a new doormat for my freshly painted front door?
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